
Vivek Manoharan
Founder, Ethnic Tree
Ethnic Tree began with a simple but powerful vision — to take the beauty of Indian traditional wear beyond borders and into wardrobes across the world.
But this journey did not begin with fashion.
It began with a first-generation graduate who believed that heritage is not something we leave behind — it is something we carry forward.
Growing up surrounded by Indian textiles, festive celebrations, and handcrafted garments, Vivek understood early on that Indian fashion is not just clothing. It is emotion. It is identity. It is memory stitched into fabric.



































